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CORPORATE
To be successful in this world, you have to maintain both your personal
skills and knowledge, and use the latest techniques to motivate and
encourage others to accept your leadership and ideas. We start with the
nature of the transformation of business. We recognize that the nature of
the relationships between consumers and the firm has changed radically.
Starting over a hundred years ago,
firms assumed undifferentiated consumers (for example, the consumers who
bought the Ford company's Model T). Since then, we have moved through
various levels of marketplace segmentation of consumer groups. We have
finally reached the point where the confluence of connectivity,
digitization, and the convergence of industry and technology boundaries
are creating a new dynamic between consumers and the corporate |
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